Most Outstanding Woman Entrepreneur

 “Jab upar walle ne Zindagi ek bar dhi hai jeene k liye tho do baar sochna kya”.

Yes, I am talking about Ekta Kapoor, creative head of Balaji Telefilms. She is renowned actor Jeetendra’s pampered daughter and proud sister of actor Tushar Kapoor.

Few facts of Ekta kapoor would surprise all of us, that during her childhood she suffered from extreme obese and from low self esteem. she was below an average student of Bombay Scottish school and Mithibai College. Her only interest was watching television, which she did whenever she could.

But who knew that one day the same aimless girl who did not believe in excellence or hard work, will become the reign queen of Indian television industry.

As she was least interested in higher studies, At the age of 16 she joined the company of Kailash Surendranath, the ad/feature-filmmaker. But failed to succeed her career in it.

After her bachelor’s degree in Commerce, and under the advice and financial backing of her father, Ekta started up her production house, Balaji Telefilms, in 1994. Where hardly she gained an average recognisation.

The twist in her career took place in the year 2000, where Ekta managed to catch and ride the wave of satellite television revolution in India, to an amazing results.

She introduced Indian television audiences  like “kyonki saas bhi kabhi bahu thi” and many more “K”  tag daily serial soap, at a time when weekly episodes were the order of the day.

When talking about her achievement, Ekta was awarded with Ernst & Young (E&Y) “Start up Entrepreneur Of The Year award in 2001.”

At the 6th Indian Telly Awards 2006, She bagged the Hall Of Fame award for her contributions and awarded for her entrepreneurial skills and achievements.

Her quest for success did not end up within the televisions boundaries but  she  also dared to venture as a producer for several hindi movies. Despite being failed several time, she did not give up anytime, and her years struggle and hard work was paid with list of block buster movies  like  “Kya Kool Hai Hum, Shootout at Lokhandwala. Love sex and Dhoka, Ragini MMS, once upon a time in Mumbai and who can forget her latest Dirty Picture.”

When talking about Ekta’s entrepreneurship and leadership qualities, which contributed to her outstanding success is her complete hands-on manager. From source of information, she closely involves with every aspect of her serials, be it the script, cast, sets, the dress and make-up of the characters, or the marketing of serials.

And most important as head of Balaji Telefilms, she supervises a team of associate, creative directors and executive producers. And most surprising a fact is personally she auditioned the actors who played the various parts in the serials, as she believes strongly, she has a knack for choosing the right faces for the right parts.............

These were the few information about Ekta Kapoor, whose journey started with several failures and disappointment but now seems no end to her success and achievement.

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